Letter From Paris: Diesel and Their Stupid Campaign

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It was a holiday weekend (which accounts for just about the whole month of May), and the Lone Wolf and I were headed out to see Iron Man 2.  Why not, we said.  We had so much fun at the first Iron Man --good acting, big fun, a script I would have been thrilled to have written, and great special effects--that we happily would sit through another. 

Ladies, isn't Robert Downey Jr. pretty much always dreamy?!  You men like him, too, and why wouldn't you?  (I'm leaving out that horrible Tropic Thunder which should never have seen the light of day, even if he gave an Oscar-nominating performance.)

So L.W. and I are padding our way along the rue Montmartre to cross rue Etienne Marcel and head on over to Les Halles, when I spot one of the worst advertising campaigns I've seen in ages.  It happens to be under-thought by Diesel.  The brand has been renovating its store and put the revolting message billboards up to hide the work as well as (theoretically) to tantalize the passers-by.

This is a perfect example of the dumbing down of our culture.  No doubt the point for Diesel was to be uber cool.  Well, they missed their mark by the whole city (in its density and complexity) of Paris.

Yes, ladies and gentlemen.  Diesel has created an ad campaign enticing people to "Be Stupid."

Exhibit A

L.W. said he thought they equated emotion with being stupid.  A smart/head versus stupid/emotion thing.

That's good, Diesel.  Stupid = Heart.  Man, how stupid can you be?

If anyone ever wanted to buy a piece of your clothing, they ought to rethink that.

Diesel seems to have neither brains nor balls. 

This is what they want to add to our culture?  Our civilization?  Our international discourse?

When it comes to creativity, Diesel is running on fumes.

What do  you think?  Please comment!

Unless otherwise indicated, all photos taken by Beth Arnold on her Canon PowerShot SD750, which she loves.  

                                                                      ---Beth Arnold in Paris